1980 was a turning point in American history. When the year began, it was still very much the 1970s, with Jimmy Carter in the White House, a sluggish economy marked by high inflation, and the disco still riding the airwaves. When it ended, Ronald Reagan won the presidency in a landslide, inaugurating a rightward turn in American politics and culture. We still feel the effects of this tectonic shift today, as even subsequent Democratic administrations have offered neoliberal economic and social policies that owe more to Reagan than to FDR or LBJ. To understand what the American public was thinking during this pivotal year, we need to examine what they were reading, listening to, and watching.
1980: America's Pivotal Year puts the news events of the era—everything from the Iran hostage crisis to the rise of televangelism—into conversation with the year’s popular culture. Separate chapters focus on the movies, television shows, songs, and books that Americans were talking about that year, including both the biggest hits and some notable flops that failed to capture the shifting zeitgeist. As he looks at the events that had Americans glued to their screens, from the Miracle on Ice to the mystery of Who Shot J.R., cultural historian Jim Cullen garners surprising insights about how Americans’ attitudes were changing as they entered the 1980s.
Praise for Jim Cullen's previous Rutgers University Press books:
"Informed and perceptive" —Norman Lear on Those Were the Days: Why All in the Family Still Matters
"Jim Cullen is one of the most acute cultural historians writing today." —Louis P. Masur, author of The Sum of Our Dreams on Martin Scorsese and the American Dream
"This is a terrific book, fun and learned and provocative....Cullen provides an entertaining and thoughtful account of the ways that we remember and how this is influenced and directed by what we watch." —Jerome de Groot, author of Consuming History on From Memory to History
Between 1971 and 1979, All in the Family was more than just a wildly popular television sitcom that routinely drew 50 million viewers weekly. It was also a touchstone of American life, so much so that the living room chairs of the two main characters have spent the last 40 years on display at the Smithsonian. How did a show this controversial and boundary-breaking manage to become so widely beloved?
Those Were the Days is the first full-length study of this remarkable television program. Created by Norman Lear and produced by Bud Yorkin, All in the Family dared to address such taboo topics as rape, abortion, menopause, homosexuality, and racial prejudice in a way that no other sitcom had before. Through a close analysis of the sitcom’s four main characters—boorish bigot Archie Bunker, his devoted wife Edith, their feminist daughter Gloria, and her outspoken liberal husband Mike—Jim Cullen demonstrates how All in the Family was able to bridge the generation gap and appeal to a broad spectrum of American viewers in an age when a network broadcast model of television created a shared national culture.
Locating All in the Family within the larger history of American television, this book shows how it transformed the medium, not only spawning spinoffs like Maude and The Jeffersons, but also helping to inspire programs like Roseanne, Married... with Children, and The Simpsons. And it raises the question: could a show this edgy ever air on broadcast television today?
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